@chriscoyier @mraerino @cloudinary @Netlify True. The bit I left out for the sake of brevity, is that I also have a custom 404 rule which defaults to the original image url if Cloudinary can't find it.
Working locally with Netlify dev should make this all hum along nicely.
https://github.com/netlify/petsofnetlify/blob/master/netlify.toml#L18-L22