@Skeeec Doing it this way ensures that site visitors have affinity with the same branch and get a consistent experience.
You can also set the cookie to have the name of a branch in the split test to force people to a specific branch (as per that video in my previous)
My tweets and posts live here on my own domain these days.
You can explore them here and follow me on Mastodon instead of Twitter where I'm not currently active.