I maintain that if @eleventy had slick, fashionable, whizz-bang branding and docs that gave off vibes of being even 50% as mature as it is, it would be getting much more of the attention and adoption from bigger players that it deserves.
Same result if @zachleat started dressing like Jony Ive.
Possibly also of there was an 11ty cocktail, but I'm less confident on that one.