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Branding Osmosoft

August 30th, 2007

osmosoft, bt

Following on from some previous work re-branding the Osmosoft.com website, we have now discovered that we can take a slightly different approach to our branding. Previously we were expecting to be very tightly constrained by the BT branding guidelines (what with being acquired by BT and all), but after a consultation with the people in the know, we have learned that we have rather more latitude.

With that in mind, and retaining the consideration that we want to fit in with the general brand principles of BT, even if we add our own bit of ‘Osmosoft Special Sauce’, I’ve been working on a new identity.

Simple Blaze Black 400

This work is gaining some momentum now, but as with other projects, there is value in sharing the work prior to its completion and gathering feedback. Hey, we are an open source house here, after all.

As ever, I’d welcome comments and suggestions. Keep in mind that this work is by no means definitive, and that it currently contains temporary photo stock that would be replaced before we went live with the brand.

Osmosoft Site Doodle v 1 400

4 Responses to “Branding Osmosoft”

  1. FND, August 30th, 2007 at 7:11 pm

    Looks absolutely stunning!

    I’m not too sure about the picture below the sidebar though; might be too eye-catching.

    Small suggestion that might be worth a try: Black background for the top part of the header (above the “blaze” lines), dark gray background for everything below.

  2. PhilHawksworth, August 30th, 2007 at 11:54 pm

    Thanks FND!

    I can’t argue with your comment about the strength of the photo. It is a little bold. This is really a placeholder for the time being. It would be replaced with something of a similar style but that had been more carefully chosen. We’ll have to see what we can find.

    I’ll try out what you suggestion about varying the background colour a little. Thanks for the input.

  3. Robbie, September 1st, 2007 at 1:35 pm

    I like it. It’s a nice BT touch as well, similar effect to the light streams seem on the Vision product like this: http://shinymedia.headshift.com/hdtvuk/images/images/btvisionface.png

  4. PhilHawksworth, September 1st, 2007 at 1:40 pm

    Thanks Robbie.

    I’m pleased that it put you in mind of the BT Vision brand. That is exactly the brand that I wanted to echo, while trying to avoid being a straight copy.

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